Starting A Home Based Business
Tuesday, June 13, 2006
  Unwanted Telephone Calls - Don't Waste Your Time
Unwanted telephone sales calls are regarded by many as one of the inevitable inconveniences of modern life. These calls can be especially annoying, the phone always seems to ring just as you’re about to sit down to a family meal or step into a nice relaxing bath.

Although most people find these calls irksome, a significant number – such as the elderly, people who live alone, people separating after an abusive relationship etc. - can also find them intimidating. This is especially so if, when the phone is answered, there is nobody at the other end – a common occurrence as telemarketing firms often disconnect if the call is not answered quickly enough in order to maximise their efficiency.

Some people go to incredible lengths to deal with these calls. They invent stories about why they aren’t interested in the product or service on offer, they pretend that there’s someone at the door – anything other than just saying “sorry not interested” and hanging up.

It’s quite possible that one of the few things worse than unwanted telephone sales pitches is listening to the bizarre and convoluted methods people dream up to deal with them. Of course, the fact that people feel the need to be so inventive simply serves to underline the powerful influence of these calls.

The good news is that it’s very easy to stop all of these calls completely. In the UK, simply register with the Telephone Preference Service(TPS). This can be done online for residential, mobile and commercial telephone numbers - and it’s completely free.

There is a 28 day period of grace after registration. After this time has elapsed any company which phones you is acting unlawfully and liable to a fine. In practice, the system works very well and you are extremely unlikely to receive any sales calls after the 28 days is up.

In the USA a similar scheme, the National Do-Not-Call Registry, exists. Like the UK service it is free and you can register online or by calling 1-888-382-1222 (toll free). With the US system there is a 31 day period of grace. After this you should no longer receive any unwanted sales pitches by phone.


Starting A Home Based Business



 
Thursday, June 08, 2006
  Google Adwords Miracle - E-Book Review
If you understand how Google Adwords works then you can do good business and make good money on the internet. It’s that simple.

There are plenty of horror stories about people who have blown their ad budget in a couple of days with no return - and click fraud is a major worry for many advertisers. These are very genuine concerns but, like most problems, they can be easily overcome once you understand exactly how the system works.

The
Google Adwords Miracle Guide explains exactly how to use the Adwords system. Whether you are new to Adwords, already have some experience or even (especially?) if you have tried Adwords in the past and had poor results, you will benefit from this e-book.

Most instructional e-books of this type are built around one or two basic ideas and can be summarised by a couple of bullet points. This is not the case here, you will need to read this from beginning to end – but once you have done this you will look at Google Adwords in a completely different way.

You will understand how to drive traffic to your site whilst keeping costs under control and maximising your profit. Not only that, but this e-book goes far beyond the simple mechanics of using the Adwords system efficiently. Different techniques and strategies for generating profits from different types of site are covered in depth.

The book runs to 105 pages and is subdivided into 4 main sections. The content, summarised below, is well written and easily understandable.

Basics
Introduction to Google Adwords – opening an account – campaigns & adgroups – how Adwords really works – the most important factor in determining how much you pay per click (it’s not your maximum bid)

Writing your Ads
The importance of relevance – idiot proof headlines – different types of headlines – the body text of your ads – split testing – Google’s Quality Score

Campaign Management
Bidding explained – managing your daily budget – inactive keywords

Special Themes
Advanced techniques – promoting affiliate products with Adwords – using product reviews – the truth about keywords – different match types explained - list building with Adsense

Cost is $97 with a 45 day money back guarantee. Anyone interested in earning online would be well advised to look at this e-book.

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Google Adwords Miracle
 

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