Why Should I Open Your E-Mail? According to a survey by doubleclick.com, the "average" consumer receives 308 e-mails each week. Of these, 62% (191) are considered to be spam. Most of these e-mails will be deleted unread.

So, if you're one of the many internet marketers using e-mail to promote a product, service or opportunity, how will you ensure that your e-mail messages get opened? What can you do to keep your prospect's finger off the delete key?

The answer is provided by the same survey and may surprise you initially. According to Doubleclick's survey, 63% of consumers base their decision on whether to read or delete an e-mail based upon the information in the "from" field. Simply put, most people check to see who sent the e-mail before they decide to open it or not.

Think about it - isn't that what you do? Don't you generally tend to read e-mails from people you know and trust in preference to others?

So how, exactly, do you first become known to and then become trusted by your prospects? Certainly this is something that's easier said than done - but it can be done and it's well worth the effort.

First of all don't spam. You will become known to your prospect - but for all the wrong reasons. Your e-mail messages will be deleted unread and you may lose your ISP account.

Use permission e-mailing. Build a list of opt-in e-mail subscribers. Use a sign up form on every page of your website. Use a special "gateway" page where people can join your list. Give away free e-books, reports, white papers etc. as an incentive to join your list.

Provide your subscribers with useful information. Don't bombard them with a daily hard sell and don't send them information or offers unrelated to the original topic in which they expressed an interest.

Intersperse your information with relevant offers which they may be interested in.

It's that simple. Build your opt-in list and provide your subscribers with real and valuable information. Yes - it takes time and effort, two commodities which many internet "marketers" seem reluctant to invest - but the results are worth it.

Hamish Hayward
Start Your Own Internet Business?
Discover the 6 key factors you need to master for success - online or offline. Free e-books, newsletter, tools and resources.  ¶ 1:32 pm 0 comments

  Blogging + Adsense = Profit You've probably heard about people who make a lot of money online. In particular you may have heard about people who make money from Google Adsense, from blogging or from a combination of both.

A lot of internet marketers try to capitalise on one or both of these areas but often give up in frustration. The most common complaint is difficulty in getting traffic - or quality traffic - to their site. It doesn't matter how good a writer you are or how good your content is, if you can't drive traffic to your site then you will struggle.

However, there is a new site - writing up - which just might help you to profit from your writing skills. Basically it's a blog where you submit content. The site owners use their knowledge to drive traffic to your blog which is shown along with Google ads. Half of the time the Google ads are yours, the other half of the time the ads are theirs - you split the profits.

It's a win-win situation, and it's especially good for those of you who are already writing articles or who may have some content available. It's totally f.r.e.e. so you have nothing to lose.

Don't forget to include a link back to your main site within any posts you make. That way you get a backlink to help your search engine ranking and you may get some visitors to your main site - more opportunities to earn!

There is no downside to this, the benefits are huge:

1. You get people looking at your content.
2. You get backlinks to your site.
3. You get visitors to your main site.
4. You can write on any topic you like.
   (Make it an advert for your main product if you like)
   You can earn residual income from Adsense.
5. It's 100% free.
6. The website owners drive the traffic for you.
   

Why not visit writing up now and check it out.

If you're not already signed up for Google Adsense you can join from the main site. Just click the button on the top left - it's free to join.

And if you don't think you can write content then why not have a look at this article here. It's easier than you think.  ¶ 3:40 pm 0 comments

  Make Your Website Pay For Its Keep There are plenty of free web sites available - but they all tend to include advertising for the host. They also tend to be subdomains or have massively long URLs. There's nothing that shouts amateur more loudly than visiting one of these sites.

Think about it - this guy is going to show you how to make a million dollars/pounds/ningies and he's using a free web site. Doesn't make sense - right?

However, you can get a professional looking website that doesn't cost you a penny. You just need to make your site earn its keep.

In all probability you are selling something on your site, whether it be a product or a service. If you convert enough sales then your site will pay for itself. However, even if you don't make a sale you can still get paid for advertising on your site.

You could approach people and offer to sell them space on your site - but that's likely to be a time consuming process. One of the easiest ways to monetise your web presence today is by hosting ads for Google. This cuts out the process of touting for business with advertisers and you can be sure that Google always pay on time.

Some people make a great income just from this one activity alone. It's free to sign up for Google Adsense - you can do it just by clicking on the button in the right hand margin. You'll be up and running in a few daysand, once you've pasted your Adsense code into your site it's completely automatic. You don't need to do anything else - just keep sending visitors to your site and check how much money you have in your google account from time to time.  ¶ 6:27 pm 0 comments

  Do Traffic Exchanges Really Work? A lot of relative newcomers to internet marketing will try their hand at the various traffic exchanges available in order to promote their product or service. For many this can end up in frustration - with wasted hours and effort which could have been better spent on other activities.

However, like any other marketing tool, traffic exchanges can be productive - if they are used in the correct manner. There's absolutely no point in promoting affiliate websites on traffic exchanges - they contain too much information and don't let you get your point across (however valid, important or revolutionary it is) in the short viewing time available.

This fact that has been proven time and again by testing and research. If you want you can pay money to buy an e-book and find this out. Yet almost 80% of the pages in rotation on traffic exchanges today are promoting affiliate websites. Those marketers are wasting their time.

If you want to get signups from the TE's then find out how to use them effectively here....  ¶ 1:45 pm 0 comments

  Affiliate Marketing - Absolutely No Secrets Revealed   ¶ 8:35 pm 0 comments